Words that whisk you away. Storytelling that sells.
Your hotel or spa is an experience - a feeling that lingers long after checkout. It's the attention to detail that sets you apart, the unparalleled service and the atmosphere you create that captures the senses and makes each stay memorable.
But let's be real: marketing your destination is also about keeping rooms full, smashing targets, and turning first-time guests into those who return time and again.
In this industry, nailing your audience and speaking their language is everything.
Copywriting gives you edge
Consistent and high-quality writing
Improved conversion rates
Audience engagement and loyalty
A fresh perspective
Competitive advantage
"Why should I work with you?" You may wonder...
I'm a trained copywriter based in Yorkshire. I have over 10 years of experience in marketing and communications.
I specialise in working with health, wellness, and hospitality brands and have previously worked with Hand Picked Hotels, Booking.com, and several independent hotels and spas.
I work freelance, usually on a part-time or as-you-need-me basis, offering a flexible and cost-effective alternative to employing a full-time copywriter or content marketer.
I spend as much time as I can see in beautiful places: hotels, restaurants, spas, yoga classes, cafes, halls and gardens. I know what works, and I'm excellent at spotting opportunities (Mary Portas, eat your heart out.)
I'm an advocate for kind and inclusive communication. This means I consider others and the impact words can have when writing.
As long as we're a good match, my superpower is writing content that no one will ever know was written by 'an outsider.' In fact, you'll probably find I quickly become an insider because I want to know all there is to know about your brand.
"And practically, what would you do to improve our marketing?" You may ask...
Copywriting relates to the words on your website, marketing emails, and anywhere you need to speak to customers. Areas of improvement and focus might include:
A tone of voice and key messaging guide
A content strategy
Creating and shaping content (e.g. newsletters, social posts, blogs, etc.)
Writing words that convert (e.g. landing pages, sales emails, etc.)
Hi!
I’m Steph, and I’d love to find out about your project. Drop me an email or check out the rest of my website.
